Custom web projects
Custom web projects for SMEs that want to grow
We design and build custom web projects for businesses that need more than a basic template. We define scope, structure and content with a focus on results: more leads, better rankings and a foundation ready to grow without rebuilding the website every few months.
What a custom web project includes
We start from business goals, not generic blocks. We design architecture, copy and conversion structure so every section has a clear purpose.
The delivery includes on-page SEO foundations, semantic structure and content built around real commercial search intent.
- Information architecture focused on lead generation.
- Responsive design for mobile, tablet and desktop.
- Baseline SEO structure in titles, meta tags and headings.
- Visible CTAs with a clear conversion journey.
Work phases and typical timelines
We work in phases to reduce risk and speed up decisions: discovery, structure, content, development and validation.
For SME projects, the usual range is 4 to 8 weeks, depending on scope and level of customisation.
- Brief and business goals.
- Section map and priorities.
- Implementation and block-by-block reviews.
- Launch checklist and initial follow-up.
Why a custom project ranks better
When the structure matches real search intent, Google better understands the relevance of each URL.
We avoid cannibalisation by defining a topic per page and coherent internal linking between services and guides.
- Clear H1-H2 hierarchy
- Clean URLs
- FAQs focused on real questions
- Strategic internal linking
Cost and scope: how to decide without overbuilding
Not every SME needs the same thing at launch. We prioritise what has immediate business impact and leave a clear path to evolve.
This way you can launch with a profitable foundation and add features later based on results and budget.
Integrations and scalability for future phases
If down the line you need a CRM, automations or new SEO landing pages, the foundation is ready to grow without rebuilding everything.
- Form integration
- Event tracking
- Reusable components
- Evolving roadmap
Frequently asked questions
If your question isn't here, write to us and we'll answer within 24 hours.
What's the difference between a template and a custom web project?
A template limits structure and growth. A custom project adapts to your business, goals and SEO strategy.
How long does a custom web project take for an SME?
Usually between 4 and 8 weeks, depending on scope, content and reviews.
Is SEO included from the start?
Yes. We define the technical foundation and content structure to support rankings and improve CTR.
Do you only work in Madrid?
No. We work with SMEs in Madrid and across Spain.
Can it be done in phases to control budget?
Yes. We prioritise the essentials to launch and leave a roadmap to evolve without cost overruns.
Does it include support after launch?
Yes. We can maintain and optimise the website with ongoing improvements based on results.
Want a custom web project focused on results?
We'll send you a clear proposal covering scope, timeline and budget within 24-48 hours.