Web analytics
Real data to decide with confidence.
We implement and configure tracking for your website so you know where every customer comes from, what's working, and where you're missing opportunities.
What web analytics includes
- Google Analytics implementation
- Conversion optimization
- Analysis and reporting
- Tracking strategies
- Behavior analysis
- Advanced segmentation
- Google Tag Manager
- Web analytics consulting
Measurement isn't a monthly report nobody reads: it's knowing which channel brings you customers and how much each one costs, so you can invest better.
What a GA4 agency sets up (and what you get)
Since Universal Analytics stopped processing data in July 2023, Google Analytics 4 (GA4) has been Google's standard for measuring a website. Installing it is not enough: without a thought-out setup, GA4 stays a visits dashboard that doesn't answer the important question, which is what brings you customers.
We set up the property and data streams, define as conversions what you really care about (forms, calls, WhatsApp clicks, purchases), connect GA4 to Search Console and Google Ads, and build a simple dashboard with the figures you will actually look at each month. Everything runs through Google Tag Manager, so tracking can be changed without touching your site's code.
Tracking that respects cookie consent
Measuring well is not measuring more: it is measuring what is needed and in a way that complies with the rules. We check that the consent banner conditions tracking, that the privacy policy reflects what is collected and that no personal data is sent to analytics tools.
And once measured, it has to be used: we tag campaigns with UTM parameters so you know which ad or email brought each enquiry, and we go through the reports with you to turn data into decisions.
Free UTM builderGoogle Ads campaignsSEO: see which searches bring enquiries
Here's how working with us works
Tell us about your project
Fill in the form or email us. You'll get a reply with a clear quote within 24 hours.
We design and build it
No endless meetings. We share progress and sign off together at each stage.
We launch and stay with you
Your website goes live. Analytics active. Support included for the first 30 days.
Frequently asked questions
If your question isn't here, write to us and we'll answer within 24 hours.
Why is web analytics important?
It's essential to understand and improve the effectiveness of your online presence. Without data, decisions about your website and marketing are guesswork; with analytics, they're strategy.
What are the key components of web analytics?
Implementing analytics tools, interpreting data, conversion optimization, user behavior analysis and advanced segmentation.
What technologies do you use?
Google Analytics, Google Tag Manager, Hotjar and other analytics platforms to measure and improve your website's performance.
How long does it take to see results?
Tracking starts producing useful insights from the first week. Conversion improvements arrive within a few weeks of applying what the data shows.
Do you offer support after implementation?
Yes. Regular monitoring, updates and adjustments to make sure your tracking stays reliable and actionable.
What is GA4 and why should it be set up properly?
GA4 is the current version of Google Analytics: it replaced Universal Analytics, which stopped processing data in July 2023. It measures events instead of sessions, so someone has to define which actions count as conversions; otherwise you will have data but no answers.
Is web analytics GDPR compliant?
It depends on how it is set up. You need to inform users in the privacy policy, ask for the appropriate consent before switching tracking on, minimise the data collected and avoid sending personal data. We review the technical setup and, for the legal wording, it is worth checking it with your adviser.
Not sure what's working on your website?
We'll set up your tracking and teach you how to read it. Tell us about your case.