Custom web development
Custom web development to grow your business
If your website has become too limiting, you need a solution built for your business, not a restrictive template. At Mitza we design and build custom websites for SMEs and freelancers in Madrid and across Spain: a structure built to sell, optimised load times, technical SEO from day one, and a foundation ready to grow.
What a genuinely custom web development project includes
We define scope, architecture, design and development in a single flow, focused on lead generation and conversion.
We don't just deliver a good-looking website: we deliver a foundation built to grow, measure and improve.
- Conversion-focused architecture.
- Responsive design for mobile, tablet and desktop.
- Technical SEO from the structural phase onward.
- Scalable foundation for new services and landing pages.
Project phases: strategy, design, development and launch
We work in phases to minimise risk: discovery, architecture, visual design, development, QA and going live.
Each phase ends with a checklist and review so you have real visibility into progress.
- Goals brief
- Content plan
- Sprint-by-sprint reviews
- Controlled launch
Technical SEO and performance from day one
We implement SEO best practices in both code and content to make crawling, indexing and CTR improvement easier.
We optimise speed and visual stability to improve user experience and search results.
- Core Web Vitals
- Click-focused metadata
- FAQ schema
- Clean semantic structure
Integrations and automation for SMEs
We connect your website with your CRM, forms, analytics and business tools to save operational time.
- CRM integration
- Forms and event tracking
- Basic automations
- Tracking dashboard
Cost and timelines for a custom web project
We put together a clear phase-by-phase proposal so you can prioritise investment and move forward without bottlenecks.
Within 24 hours we send you a scope recommendation and an estimated timeline.
Why a custom project ranks better
When the structure matches real search intent, Google better understands the relevance of each URL.
We avoid cannibalisation by defining a topic per page and coherent internal linking between services and guides.
- Clear H1-H2 hierarchy
- Clean URLs
- FAQs focused on real questions
- Strategic internal linking
Custom website or template: when each one makes sense
A template works when the business is simple, the budget is very tight and no custom features are needed. A custom website pays off when you need a structure built around your services, integrations with your tools, more speed, or the freedom to change and grow without hitting the limits of a theme.
If you are unsure, we start with your case: what you sell, how customers find you today and what you want the website to do. From there we tell you plainly whether a custom solution is worth it or something simpler will do.
Custom web applications: dashboards, portals and internal tools
Besides the corporate website, many small businesses need a custom web application: a dashboard where customers check their orders or documents, a form that feeds your CRM, an internal tool that replaces a spreadsheet, or an integration between your website and the software you already use.
These projects are planned in phases and start with whatever costs you the most time, so you can check early that they work before widening the scope.
Frequently asked questions
If your question isn't here, write to us and we'll answer within 24 hours.
How long does a custom web development project take?
Usually between 4 and 10 weeks, depending on scope, integrations and reviews.
Is it better than a template?
If you need scalability and better conversion, a custom website gives you more control and fewer limitations.
Does it include SEO?
Yes. We include baseline technical SEO, architecture, metadata and indexing best practices.
Can I keep my current website live while the new one is being built?
Yes. We work in a separate environment and migrate once the project is validated.
What do I need to provide at the start?
Goals, priority services, references, and basic domain and hosting access.
Do you offer support after launch?
Yes. We can continue with evolutionary maintenance and ongoing improvements.
Can it be done in phases to control budget?
Yes. We prioritise the essentials to launch and leave a roadmap to evolve without cost overruns.
Do you only work in Madrid?
No. We work with SMEs in Madrid and across Spain.
How much does a custom website cost?
It depends on the scope: number of pages, integrations and custom features. Once we know your case we give you a fixed quote by phases; indicative amounts for our services are on the pricing page.
Want a custom website that actually converts?
Tell us about your project and get a clear proposal within 24 hours.