SEM service
Campaigns that turn budget into customers.
We create and manage Google Ads campaigns with advanced segmentation and continuous optimization. Qualified traffic from the first week.
What the SEM service includes
- Google Ads campaign creation
- Ad optimization
- Analysis and reporting
- Bidding strategies
- Keyword research
- Social media advertising
- Advanced segmentation
- SEM consulting
Every campaign is measured by what matters: cost per contact gained. If an ad isn't performing, it gets fixed or turned off.
What is PPC and how is it different from SEM
SEM (search engine marketing) is in practice used to talk about paid campaigns on Google, and PPC (pay per click) describes how they are charged: you only pay when someone clicks your ad. So when you look for a PPC agency or an SEM agency, you are looking for the same thing: someone to manage your paid campaigns.
The real difference is not the name but the pace: SEO takes months to mature, while paid campaigns give visibility within weeks. For most small businesses the sensible approach is to combine them: ads to capture demand now, and SEO so that over time you depend on them less.
How a PPC agency works with a tight budget
With small budgets there is no room to test blindly. We start with the goal (calls, forms or sales), work out how much you can afford to pay per contact, and build a few well-targeted campaigns with clear-intent keywords and exclusions so you don't pay for clicks that are no use.
Before anything goes live we check that tracking records real enquiries and that the landing page delivers what the ad promised. Then we review it every week: search terms that spend without converting, bids, ads and schedules. A good practice is for the Google Ads account to always be in your name, so the data and history are yours.
Web analytics: measure every enquirySEO: organic rankings so you depend less on adsFree UTM builder to tag your campaigns
Here's how working with us works
Tell us about your project
Fill in the form or email us. You'll get a reply with a clear quote within 24 hours.
We design and build it
No endless meetings. We share progress and sign off together at each stage.
We launch and stay with you
Your website goes live. Analytics active. Support included for the first 30 days.
Frequently asked questions
If your question isn't here, write to us and we'll answer within 24 hours.
Why is SEM important?
SEM gives you immediate visibility in search engines while your SEO matures. A well-designed strategy attracts qualified traffic, boosts your brand's credibility and increases conversions.
What are the key components of SEM?
Creating and managing ad campaigns, keyword research, continuous optimization, performance analysis and advanced segmentation.
What tools do you use in campaigns?
Google Ads, Facebook Ads, Google Analytics and other analytics and advertising platforms to optimize the return on every euro invested.
How long does it take to see results with SEM?
Unlike SEO, SEM delivers results in weeks: campaigns start generating qualified traffic as soon as they go live and are continuously optimized.
Do you offer support after launching campaigns?
Yes. Regular monitoring, bid and targeting adjustments, and ongoing optimization to keep campaigns performing well.
When does SEM make sense and when SEO?
SEM makes sense when you need results within weeks, sell something with demand already active in search engines or want to test an offer; SEO makes sense for building stable visibility in the medium term. For many small businesses a mix works: ads to capture immediate demand and SEO to depend on them less over time.
Want customers this week?
Tell us about your business and we'll propose a campaign with a clear budget and goals.