AI search engine optimisation
AI search engine optimisation: ChatGPT, Gemini and Perplexity
More and more potential customers ask ChatGPT or Gemini directly before searching on Google. We optimise your content so generative AI cites your business as a source, without neglecting the traditional SEO that still drives most of your traffic.
What AI search engine optimisation is
Also known as GEO (Generative Engine Optimization), it means structuring your content so ChatGPT, Gemini or Perplexity can read it, understand it and cite it as a source in their answers.
It doesn't replace classic SEO: it complements it, because many of the same fundamentals (clear content, authority, structure) help on both fronts.
- Citable, well-structured content
- Structured data and FAQ schema
- Source authority
- Direct answers to real questions
Why traditional SEO is no longer enough on its own
Traditional organic search traffic in Spain has fallen noticeably according to several industry trackers, while traffic sent by AI search engines has multiplied over the past two years.
More and more searches end without a single click: the user gets their answer directly from Google, ChatGPT or Gemini, without visiting any website.
- Fewer clicks per search
- More weight on direct answers
- New sources of qualified traffic
- Risk of becoming invisible if you're not cited
How we optimise your content for generative AI
We review the structure of your pages and content so they answer your customers' real questions clearly, with structured data and a hierarchy that makes automatic summarisation easier.
- Direct-answer structure
- FAQs with schema
- Updating outdated content
- Coherent internal linking
This integrates with your SEO, it doesn't replace it
We treat AI search engine optimisation as an additional layer within your SEO and content strategy, not as a standalone service or a promise of guaranteed results.
Next steps
Tell us what content you already have published and we'll tell you what specific changes would make it easier for a generative AI to use you as a source.
Frequently asked questions
If your question isn't here, write to us and we'll answer within 24 hours.
Does AI search optimisation replace SEO?
No. It complements it. Traditional SEO still drives most of your traffic, and many of its fundamentals also help generative AI cite you.
Can you guarantee ChatGPT will cite me?
No. No agency can guarantee appearances in AI answers, just as no one can guarantee position 1 on Google. We work on the best practices that increase the odds.
Which platforms do you cover?
We mainly work on ChatGPT, Gemini and Perplexity, which account for most AI traffic in Spain.
Do I need new content or is optimising what I have enough?
It depends on the case. Often restructuring and updating existing content is enough before creating anything new.
How long until I see an effect?
There's no fixed timeframe because it depends on how each AI indexes and updates its information. It's ongoing work, not a one-off.
Can I combine it with an SEO audit?
Yes, we actually recommend it. A prior audit helps prioritise which content to optimise first.
Want your content ready for both SEO and AI?
Tell us your case and we'll propose which specific changes to prioritise first.