Published on October 21, 2026 · The mitza.es team
Almost every company has a corporate website, but few have thought of it as what it should be: the tool that introduces your business to people who don't know you yet and gives them reasons to call you. This guide explains what a corporate website is, what it needs to fulfil that role and how to plan it without overspending.
What a corporate website is
A corporate website is the official website of a company or a professional: it presents who you are, what you offer, how you work and how to contact you. It doesn't sell directly like an online store, and it isn't a single-offer page like a landing page. Its job is to build trust and answer the questions of someone who is deciding whether to hire you. If you also want to get paid online, what you need is an online store, which can live alongside the corporate website.
What it is for
- Credibility. More and more people look a business up online before calling. If you don't show up, or you show up with a neglected website, you lose the first impression.
- Lead generation. It's the place where you send the traffic from Google, your social networks or an ad, and where it turns into a call, a form submission or a visit.
- Information. It saves you from answering the same questions over and over: services, areas you work in, opening hours, guide prices or how to get started.
- The foundation of your digital presence. Your Google listing, your profiles and your ads all point to it.
Recommended structure of a corporate website
You don't need a huge website. For most SMEs and freelancers, a clear, short structure works better than a site with fifty empty pages:
- Home. What you do, who it's for and why they should choose you, with a clear button to get in touch.
- Services or products. One page for each important service, with its own content, not just a list of titles.
- About us. Who is behind the business, your experience and how you work. It's the page that humanizes the business the most.
- Case studies, projects or clients. Real proof that you can do what you say.
- Contact. Form, phone number, address or service area and opening hours.
- Blog or news (optional). Only if you're going to keep it alive; an abandoned blog works against you.
- Legal texts. Legal notice, privacy policy and cookie policy, linked from the footer.
What the home page needs
Within a few seconds, a visitor should understand what you offer and what to do next. You get that with a headline that says in plain language what you do, three or four featured services, some proof of trust (reviews, clients, years of experience) and a contact button that's visible without scrolling. Everything else is secondary.
Content: what weighs the most and what gets neglected the most
Design matters, but what convinces is the content. Write in your customer's words, not industry jargon; use real photos of the team and the work instead of generic images; explain what it's like to work with you, how long it takes and what you need to provide. And make it clear where you work: if you serve clients in a particular area, the local SEO guide explains how to strengthen that.
Design and experience: mobile, speed and accessibility
- Most of the traffic comes from mobile: the website must look and work well on a small screen.
- A slow website loses visitors before they read anything. If you doubt yours, a speed audit tells you what is slowing it down.
- Enough contrast, readable text and easy-to-use forms. In addition, accessibility is no longer just good practice: there is a law that requires it, as we explain in our article on the web accessibility law.
Basic SEO so people can find you
A website nobody can find doesn't win clients. The essentials are that each service has its own page with a clear title and description, that the content answers what people are searching for, that the links between pages make sense and that the website loads fast. From there, SEO work lets you go further in an orderly way.
Legal aspects you can't skip
A company website in Spain must display the owner's identifying details and a way to get in touch, have a privacy policy that complies with the GDPR if you collect data (for example, with a form) and manage consent for any cookies that aren't strictly necessary. Don't copy the texts from another website: every business processes different data. If you have doubts, check them with your advisor or with a data protection professional.
How long it takes and how much it costs
The timeline depends mostly on when you have the texts and photos ready: that's what delays a project the most. As a guide, an SME project usually takes between 4 and 8 weeks depending on the scope. The cost varies with the number of pages, the level of customization and the integrations; you'll find guide prices on our pricing page, and if you're looking to keep spending down, we have a guide on cheap websites without losing quality.
Template, WordPress or custom-built
A template or a well-built WordPress site works if your business is simple and you don't need custom features. Custom development pays off when you want a structure designed around your services, more speed or integrations with your tools. If you're weighing it up, take a look at our custom web development page or, if you're looking for design in the area, the one on web design in Madrid.
After launch: maintenance
A website isn't a brochure you print once. It needs updates, backups and monitoring; otherwise, it becomes slow and insecure over time. That's what ongoing website maintenance covers.
Checklist for your corporate website
- Within five seconds it's clear what you offer and who it's for.
- There is a visible contact button or form on every page.
- Each important service has its own page with its own content.
- There is proof of trust: reviews, clients or real projects.
- It looks and works well on mobile and loads fast.
- The page titles and descriptions are clear and different from one another.
- The legal notice, privacy policy and cookie policy are in place.
- Someone is responsible for updating it and making backups.
Frequently asked questions about the corporate website
What is the difference between a corporate website and an online store?
The corporate website presents your business and generates leads; the online store lets people buy and pay on the website itself. You can have just one, or both.
How many pages should it have?
As many as needed, no more. For a service SME, home, one page per service, about us, contact and the legal texts are usually enough.
Do I need a blog?
It isn't mandatory. It's worth it if you're going to publish useful content regularly, because it helps people find you; if not, you're better off without one.
Can I build it myself?
You can, with a template and time. It usually turns out cheaper in money and more expensive in time, and it tends to fall short in what you can't see: speed, SEO, security and legal texts.